Our blog post, “When do aesthetics purchasers buy online?,” explored the growth of ecommerce in 2019, and particularly shopping behaviors of purchasers in the aesthetics industry. Since that time, the pandemic-induced acceleration of ecommerce has resulted in dramatically increasing numbers of aesthetics practices selling online. In last year’s post we
Aesthetics practices’ online revenues swelled during the pandemic-affected 2020 Cyber Weekend and Holiday Season In a year like no other, 2020 holiday season revenues surged beyond expectations, the pandemic prompting online sales levels that eclipsed predictions and broke many records. Aesthetics practices with DermPRO-hosted online stores reflected this trend, with
E-commerce Revenues for Aesthetics Practices skyrocketed in the second quarter. How did so many practices manage to bring in 6-figure online revenues monthly, even while their offices were closed? The short answer is this. They stayed in touch and stayed connected with their patients throughout the pandemic. They offered relevant
Getting the most out of aesthetics promotions Most of DermPRO’s customers that have great results with their online stores typically use the stores in conjunction with monthly promotions and/or targeted promotions that are emailed to their patients. Historically, these emails are sent on certain days of the month and during
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