Fifteen years building one thing, for one industry.
DermPRO has been exclusively focused on aesthetic medicine for nearly fifteen years. Not a horizontal CRM stretched to cover medspas. Not a generic beauty tool repurposed for injectables. One industry. One team. One platform — built layer by layer on the operational discipline of running real revenue infrastructure.
From transactional discipline to end-to-end platform.
Each layer of DermPRO was built on the operational discipline of the layer before it. This is the order it happened — and why every capability rests on the credibility of the one beneath it.
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1
AESTHETICS-ONLY
Built the aesthetic industry's eCommerce engine first.
Long before any platform claimed "commerce for medspas," DermPRO was running 3,400 aesthetic eCommerce stores across thousands of skincare SKUs. Real subscription cycles. Real tax-compliance per state. Real Black Friday sales campaigns without dropping a transaction. The specificity of doing this work — at scale, every day — built the discipline that everything else stands on.
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2
DONE-FOR-YOU MODEL
Done-for-you wasn't positioning. It was operationally necessary.
Practices running real commerce don't want a self-serve tool. They want the campaigns configured, the rules applied, the subscriptions managed, the holiday sales executed correctly. The complexity of the work itself shaped our operating model: our team runs the platform, the practice runs the practice. Done-for-you came from understanding what serving this category actually requires.
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3
SCALABLE INFRASTRUCTURE
AWS-native infrastructure, HIPAA-native architecture.
Running real transactions at scale forced the architecture. Cloud-native on AWS from day one. Dedicated servers per practice — never co-mingled patient data. BAAs in place. HIPAA compliance built into the platform rather than bolted on. The transactional discipline made data security a foundation, not a feature you add when an enterprise customer asks for it.
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4
PMS & PAYMENT INTEGRATIONS
The same discipline, extended into the practice stack.
We took the discipline that made commerce work and applied it to practice management. Ten PMSes — each with its own data structures, procedure codes, patient field conventions, payment architectures. The payment integration work alone, with every PMS routing transactions through different processors and reconciliation rules, required exactly the operational maturity we'd already built on the commerce side. Normalized into a unified data layer.
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5
DATA LAYER
Understanding what's actually inside each practice's data.
With PMS integrations live, we started doing the work of really understanding the data — AI-assisted data mapping, standardized procedure codes across systems, patient identity resolution where the same person shows up as "Jen Smith" in one PMS and "Jennifer Smith-Wong" in another. Clean, mapped, identity-resolved data is what makes meaningful reactivation possible — without it, automation is just spam.
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6
END-TO-END REVENUE LOOP
Following the patient through the full journey.
With the data layer running, everything pointed in one direction: reactivation. Clean, identity-resolved patient data is what lets DermPRO find exactly who has lapsed, know what they came in for, and bring them back with the right message at the right moment — across every database a practice runs. Cosmetic regimens that stalled, skincare that drifted to Amazon, injectable patients who never rebooked, medical patients who never heard about the cosmetic side. Every layer we'd built — commerce, infrastructure, integrations, data — exists to make this last one work: recurring, measurable revenue from the patients a practice has already earned.
Not a self-serve tool. A fully managed growth platform.
From initial setup through ongoing optimization — our team does the work so yours doesn't have to.
Full platform setup
We configure every module: connect your PMS, set up your commerce store, and build your outreach sequences — before you go live.
AI data labeling
Our proprietary AI categorizes and labels your PMS data into actionable patient segments. We manage the labeling process — not you.
Dedicated onboarding team
You'll work with a dedicated onboarding specialist who manages the entire setup process from first call to go-live.
Content and sequence creation
We write your reactivation sequences, social content calendar, review request templates, and birthday outreach — all on-brand.
Ongoing optimization
We monitor performance, adjust sequences, refine segments, and optimize your platform as your practice grows and changes.
Practice support
Ongoing access to your account team — for questions, adjustments, new campaigns, and anything else that comes up.
A structured process from contract to live platform.
No self-serve setup. No watching tutorial videos. Our team does the work.
Discovery & planning
We learn your practice — providers, procedures, patient base, goals — and configure DermPRO to match your specific workflows.
PMS connection
We learn your practice — providers, procedures, patient base, goals — and configure DermPRO to match your specific workflows.
AI data labeling
We run your patient database through our labeling process — cleaning, categorizing, and segmenting your data before any outreach begins.
Module configuration
Every solution you've selected is configured — sequences written, store set up, social calendar built, review templates created.
Review & approval
You review everything before it goes live — sequences, content, store, campaigns. Nothing launches without your sign-off.
Go-live & ongoing support
Platform launches with your dedicated account team monitoring performance and available for adjustments and new campaigns.
Everything your platform did while you were focused on patients.
No dashboards to log into. No reports to run. One clear email every morning — here's what happened yesterday.
Patients reactivated
How many lapsed patients came back — recaptured through outreach, with the revenue each return recovered.
Appointments booked
Returning patients who rebooked overnight — broken down by provider, procedure, and which reactivation sequence brought them back.
Sequences triggered
Reactivation sequences, loyalty alerts, birthday outreach, and replenishment reminders sent overnight.
Commerce activity
Store visits, cart additions, and orders placed — including which data-driven carts performed and which products moved.
Three pillars: HIPAA, BAA, and platform security.
Compliance, contracts, and code — separate concerns, each handled deliberately. Built in from the start, not retrofitted when an enterprise customer asked.
HIPAA
HIPAA isn't a checklist we fill out at the end. It's how we architect every integration, every business rule, and every data workflow. Built into daily discipline design from day one — not bolted on later.
- Minimum-necessary standard applied to every data field
- Patient outreach never references procedures, treatments, or clinical details
- Compliance reviewed quarterly, not just at contract
- No "HIPAA lite" — every customer gets compliance by default
Business Associate Agreement
A BAA establishes shared legal responsibility for protected health information between DermPRO and your practice. We sign one before a single data point flows. No exceptions, no "we'll handle that later."
- BAA signed before any PMS integration begins
- Covers all subprocessors (AWS, integrated PMS vendors, payment rails)
- Data retention, breach notification, incident response protocols in place
- Annual re-execution around evolution
Platform security
Each practice runs on its own isolated AWS infrastructure — never shared, never co-mingled. Every data flow is encrypted end-to-end. Every AWS PHI data is guarded through machine-to-machine VPN, with no credentials shared on-site.
- Dedicated AWS servers per practice — no shared infrastructure
- AES-256 encryption at rest, TLS 1.3 in transit
- Machine-to-machine VPN for PMS sync — no user-level browser access
- Access logs audit trails role-based permissions
Ready to see
DermPRO in action?
Book a 20-minute demo and see how DermPRO
closes the full revenue loop for your practice.