Aesthetics practices’ online revenues increased during the 2021 Cyber Weekend and Holiday Season. The increases defied the overall trend reported by ecommerce industry analysts. After the 2020 surge, some questioned whether online revenues would be able to sustain the high volumes seen in 2020. Aesthetics practices with DermPRO-hosted online stores
Our blog post, “When do aesthetics purchasers buy online?,” explored the growth of ecommerce in 2019, and particularly shopping behaviors of purchasers in the aesthetics industry. Since that time, the pandemic-induced acceleration of ecommerce has resulted in dramatically increasing numbers of aesthetics practices selling online. In last year’s post we
Aesthetics practices’ online revenues swelled during the pandemic-affected 2020 Cyber Weekend and Holiday Season In a year like no other, 2020 holiday season revenues surged beyond expectations, the pandemic prompting online sales levels that eclipsed predictions and broke many records. Aesthetics practices with DermPRO-hosted online stores reflected this trend, with
E-commerce Revenues for Aesthetics Practices skyrocketed in the second quarter. How did so many practices manage to bring in 6-figure online revenues monthly, even while their offices were closed? The short answer is this. They stayed in touch and stayed connected with their patients throughout the pandemic. They offered relevant
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