Category: Aesthetics Industry Data

If your aesthetic organization is generating strong lead volume but revenue growth still feels inconsistent or unpredictable, you are not alone. Across med spas, dermatology groups, and plastic surgery practices, leadership teams are investing heavily in digital marketing — paid search, social ads, influencer campaigns, and website optimization — yet

Why Leads Aren’t Turning into Patients: Where Revenue is Leaking in High Volume Practices If you lead growth for a multi-provider, multi-location aesthetic practice, this situation probably feels familiar: marketing budgets are rising, lead volume looks healthy, and traffic reports appear strong — yet when leadership asks the most important

Aesthetics practices’ online revenues increased during the 2021 Cyber Weekend and Holiday Season. The increases defied the overall trend reported by ecommerce industry analysts. After the 2020 surge, some questioned whether online revenues would be able to sustain the high volumes seen in 2020. Aesthetics practices with DermPRO-hosted online stores

Our blog post, “When do aesthetics purchasers buy online?,” explored the growth of ecommerce in 2019, and particularly shopping behaviors of purchasers in the aesthetics industry. Since that time, the pandemic-induced acceleration of ecommerce has resulted in dramatically increasing numbers of aesthetics practices selling online. In last year’s post we

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