See the full path from first click to first purchase — and beyond
The Problem: Acquisition Is Fragmented Across Systems
A prospective patient might:
-
Click an ad on Meta
- Search and convert through Google
-
Discover your practice on TikTok
-
Submit a form inside HighLevel or another CRM
-
Schedule weeks later using online booking tools
-
Attend a consultation recorded inside the PMS
-
Purchase treatments across several visits over time
Each of these steps lives in a different system. No platform sees the whole story.
Marketing sees leads.
Front desk sees schedules.
Providers see visits.
Finance sees revenue.
No one sees acquisition.
Aesthetics Data Sources
Aesthetics KPIs
Why This Matters
Most practices measure acquisition using incomplete metrics:
Cost per lead
Form submissions
Scheduled consults
“New patients” reported by the PMS
But these often:
Count scheduled visits as new patients
Include follow-ups and touch-ups
Ignore delayed bookings
Fail to connect ad source to purchases
Miss long-term value from acquired patients
This leads to incorrect channel decisions and wasted ad spend.
How DermPRO Connects the Full Journey
DermPRO builds a Full Journey Database that connects:
Ad platforms like Meta, Google, and TikTok
CRM and lead systems like GoHighLevel
Online scheduling tools and consultation software
Practice management systems (PMS)
Actual patient purchases and visit history
Instead of asking:
“How many leads did we get?”
DermPRO answers:
“Which channels produce patients that convert, return, and generate long-term value?”
Built for the Complexity of Aesthetics
Aesthetic acquisition is uniquely complex:
Patients often book weeks after engaging
Purchases happen across multiple visits
Services vary widely in value
Follow-ups and touch-ups distort reporting
PMS data is inconsistent across platforms
DermPRO is designed specifically to interpret these nuances correctly, so your acquisition metrics reflect real patient behavior, not surface-level activity.
Multiple PMS Architecture
Centralized Integration
Integrate multiple practice management systems into one centralized platform.
Seamless Data Sync
Ensure seamless data synchronization for patient records and transactions.
Workflow Efficiency
Improve operational workflow and reduce administrative workload.
Multiple PMS Architecture
Stop measuring leads. Start measuring patients.
See how DermPRO connects your marketing, scheduling, and practice data into one complete acquisition picture.