DermPRO
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Built exclusively for aesthetic practices

Most of your growth is hiding in patients you've already treated.

New categories, new procedures — the growth in aesthetics is coming from existing patients, not new ones. And reactivating them costs a fraction of chasing new ones. DermPRO connects to your practice management system, finds the patients who've lapsed, and brings them back into recurring, lifetime revenue.

See How Reactivation Works

The patients you already have are your growth engine.

Wellness, peptides, injectables — the fastest-growing categories in aesthetics are being driven by existing patients, not new ones. Practices are adding services without adding top-line growth, because the same patients are simply spending in new places. The real revenue was never in acquisition. It's in the neurotoxin patient who dropped to two visits a year instead of four, the skincare buyer who drifted to Amazon, the filler patient who never rebooked. DermPRO reads your practice management system, finds exactly who should return and when, and brings them back automatically — the right patient, the right treatment, the right moment.

2.4 vs 4
Average vs. optimal neurotoxin visits per year
~$880
Revenue lost per neurotoxin patient each year to the frequency gap
$3–4K
Lifetime value of a retained injectable patient
2–3×
Touches it takes to recapture a lapsed patient — one rarely works
Patient Reactivation

One engine. Every reason a patient should come back.

DermPRO reads clinical and purchase data in your PMS, systematically builds cohorts a generic recall tool can't, and runs multi-touch outreach until the patient returns — then proves the revenue it recovered. Here are the reactivation programs it runs.

01

Cosmetic Regimen Reactivation

Injectables, laser series, and maintenance plans that quietly stopped.

Neurotoxins wear off in three to five months; fillers in six months to two years. The return visit is built into how the treatment works — but patients drift. DermPRO finds the ones who've lapsed against their own cadence and brings them back with timed, personalized outreach.

  • Lapsed neurotoxin patients below their optimal visit cadence
  • Filler patients past their touch-up window
  • Incomplete laser or body-treatment packages
  • Maintenance plans that stalled after the first visits

Unresponsive to reminders? The sequence escalates to a personalized cart — their treatment, a win-back price, and loyalty points applied.

Illustrative result Placeholder

In one neurotoxin reactivation campaign across a multi-location group, DermPRO messaged 512 lapsed patients (~$393K at risk) and recaptured 27% — about $162K recovered at a $1,180 average ticket.

02

Skincare Reactivation

The exact product each patient bought — offered back the week they run out.

Your store isn't a B2C destination like Dermstore or Amazon — no ad budget, no organic traffic. Roughly 99% of its sales come from patients you already have. DermPRO reads what each patient bought in-clinic and, on a cadence your team sets per SKU, auto-builds a ready-to-checkout cart the moment they're running low.

Identify Configure Message Convert
  • Replenishment matched to each patient's brand and SKU
  • Auto-built carts, coupons applied — one tap to reorder
  • Seasonal & event campaigns (Mother's Day, holiday, annual sale)
  • Memberships, subscriptions, and points run through the store

Runs on the Shopify or WooCommerce store you already have. See DermPRO Commerce for the full platform.

03

Dermatology Reactivation

The diagnosis codes you already assign, turned into outreach.

Every medical visit ends with an ICD-10 code. DermPRO reads those codes and turns them into two kinds of physician-configured, PMS-connected outreach — solving the oldest problem in medical dermatology: a large medical patient base that never gets converted to cosmetic revenue.

Application 1 — Medical recall

The physician sets an outreach window per ICD-10 code — annual skin-check recall, scheduled follow-ups, post-procedure check-ins. DermPRO brings patients back for the care their diagnosis calls for. Health-first tone, never promotional.

Application 2 — Diagnosis-driven cross-sell

The same codes flag patients whose medical condition makes them a clinically-natural candidate for a cosmetic treatment the practice already offers. The patient already has the concern; the practice already has the device. DermPRO connects the two.

The diagnosis-to-cosmetic map. A patient already seen and coded for a pigment, vascular, or sun-damage concern is the warmest, most relevant cosmetic candidate a practice has — not a cold blast. Physician-configured and physician-approved.

Physician-configured, physician-approved. DermPRO surfaces clinically-adjacent candidates from codes the practice already assigns; the practice sets the offer, the timing, and the message. HIPAA-compliant and PMS-connected throughout — the same cohort engine that powers every DermPRO reactivation, pointed at the medical base a practice already owns.
04

Upsell & Cross-Sell Engine

The same engine that brings a patient back moves them up the value ladder.

Because DermPRO knows exactly what each patient has — and hasn't — had, it layers complementary sequences in automatically. Every returned visit is a doorway to the next treatment.

  • Neurotoxin → filler (the flagship cross-sell)
  • GLP-1 / wellness → body contouring, hair, or filler
  • Filler → skincare regimen
  • Single-service patients → membership or club enrollment
Where reactivation meets commerce

The reminder that comes with a checkout button.

Every reactivation platform can send "we've missed you." DermPRO can send the offer itself — a personalized cart built from the patient's own history, dropped into the same sequence, on the Shopify or WooCommerce store the practice already runs.

When a reminder goes unanswered, the sequence escalates to something a text can't: their treatment, their price, their manufacturer loyalty balance applied — one tap to reserve. This is what fourteen years of aesthetic commerce lets us do that a CRM alone can't.

  1. 1
    Day 1 — the reminder "It's been a while — time to refresh your results?"
  2. 2
    Day 5 — the nudge "Staying on cadence keeps your results consistent."
  3. Day 9 — the personalized cart Their treatment, a win-back price, and loyalty points applied — ready to check out. The message becomes the offer.
How it works

Find the cohorts. Run the outreach. Prove the revenue.

Find the cohorts

DermPRO reads clinical and purchase data in your PMS and identifies exactly who should come back and when — building cohorts a generic recall can't, like "neurotoxin patients who've never had filler."

Multi-channel outreach

Cohorts flow into automated, multi-step sequences: email, SMS, postcards, and outbound. When reminders go unanswered, the sequence can escalate to a personalized checkout cart — the offer itself, not just another nudge. Two to three touches recapture a patient; one doesn't.

Prove it

A reporting layer tracks who was targeted, who engaged, who came back, and the revenue recovered — crediting only patients who measurably engaged, with organic returns reported separately.

Done for you. Your team sets the cadence once; DermPRO runs the layer. HIPAA compliant, PMS-connected, and built exclusively for aesthetics.

Revenue calculator

What's your lapsed patient base worth?

Estimate the revenue sitting in patients you've already earned. Move the sliders to match your practice — the math updates live, using conservative industry benchmarks.

Your practice

Tell us your base

Rough numbers are fine — this is a directional estimate, not a quote.

Active neurotoxin patients
250
Botox / Dysport / Daxxify patients seen in the last ~18 months
Monthly in-clinic skincare revenue
$15000
What you sell in-clinic — your online reorder ceiling scales from this
Medical patients / year (derm)
4000
Medical-visit patients who are cosmetic cross-sell candidates by diagnosis
The proof layer

Every campaign,
measured to the dollar.

Plenty of tools claim to recall patients. What none provide is the analytics to prove the recall drove the result. DermPRO credits only patients who measurably engaged — and separates campaign recapture from organic returns.

  • Recapture rate & recovered value
  • Messages-to-conversion breakdown
  • Campaign vs. organic attribution
  • Blended average ticket

Illustrative reporting view — anonymized sample data for demonstration. Actual figures vary by practice.

Recoverable per year
  • 1 Message 315
  • 2 Messages 165
  • 3+ Messages 132
  • Campaign-Driven 375
  • Organic Return 154
1,255
Lapsed Patients Targeted
512
Recaptured
41%
Recapture Rate
Why DermPRO

You already have tools that "do" retention. Here's why they leak.

Manufacturer loyalty covers a slice

Allē only reminds enrolled Allergan patients — leaving out other neurotoxins, fillers, skincare, wellness, and everyone unenrolled.

PMS reminders aren't smart

A basic recall fires a reminder but can't build a cohort like "neurotoxin-but-never-filler." That targeting is where the revenue is.

The front-desk call fails

It depends on a staff member having downtime. The day the office gets busy, it stops — and nobody wants another duty piled on.

One email isn't a system

A single send is ad hoc. It takes two to three touches across channels to recapture a patient.

Native integrations

Your data, connected. Your patients, understood.

Direct connections to your PMS, manufacturer loyalty programs, and payment processors — so every reactivation works from a single source of patient truth. The PMS depth is the part no one else has built.

PMS systems 10+

ModMed Nextech PatientNow 4DERM Aesthetic Record Meevo Boulevard Symplast Zenoti Vagaro

Manufacturer loyalty 03

Allē — Allergan Aspire — Galderma Xperience — Merz
DermPRO Commerce

Where skincare reactivation lives.

A HIPAA-compliant, PMS-connected store that knows who your patients are, what they bought, and when they'll need a refill — so every reorder is a reactivation, not a blast. Built on the store you already run, or a new one we build for you.

$250M+
in aesthetic online sales
14+ yrs
powering aesthetic commerce
Explore Commerce
  • Data-driven carts built from real purchase history
  • Auto replenishment timed to run-out
  • Seasonal & event campaigns by patient history
  • Memberships, subscriptions & gift cards