Real practices. Real numbers. Real results.
Every case study is a real DermPRO client — their actual practice, their actual patient data, their actual revenue outcomes. No embellishments. No hypothetical scenarios.
Scaling a high-performing practice without rebuilding it.
Nowak Aesthetics didn't need more leads. They needed the infrastructure to scale the demand they already had. Here's how DermPRO built it.
Like many high-performing aesthetic practices, Nowak's bottleneck wasn't demand — it was operational clarity. The systems running the business couldn't talk to each other.
- Limited visibility into Nextech data for decision-making
- Disconnected systems between e-commerce and clinical records
- No scalable workflows to support continued growth
- Difficulty identifying real membership growth opportunities
DermPRO built a connected operating layer across five concurrent workstreams:
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1
E-commerce + membership enablement
Launched a connected online store and grew the practice's Hello Bright Eyes membership program — enrollment, purchase, and engagement built for the patient experience, not the back office.
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2
Data extraction + actionable analytics
Combined Nextech Enterprise reporting with RPA-driven extraction to surface membership growth capacity, drop-off points, and reactivation opportunities from data that wasn't previously accessible.
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3
Patient identity resolution
Built reconciliation logic across systems to solve duplicates, mismatched records, and formatting inconsistencies — one reliable record per patient, across every connected database.
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4
Rapid MVP development
Turned operational pain points into working software fast: Idea → MVP → Validation → Scaled Capability. No waiting on traditional product roadmaps.
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5
CRM + workflow optimization (GoHighLevel)
Strengthened lead management and follow-up, built stable practice-owned workflows, and improved consistency and reliability across patient communication.
Consistent lead handling across all departments
Faster testing of campaigns, workflows, and offers
Stronger retention from real patient data
Stronger retention from real patient data
Scalable infrastructure for continued expansion
“"DermPRO has been a true partner as CAPS expanded across multiple specialties and departments. We've used them to power e-commerce, analytics, and lifecycle automation — while modernizing complex lead management workflows and connecting critical systems across our organization. Their ability to automate, test, validate, and execute with speed has made a meaningful impact on how we operate."”
Connecting marketing, operations, and revenue across 11 departments.
CAPS spans plastic surgery, dermatology, medspa, and wellness. As they scaled across specialties, complexity outgrew the systems running each line. DermPRO built the operating layer that reconnected them — without replacing core infrastructure.
CAPS wasn't lacking tools — they had too many disconnected ones. The systems running each part of the business operated in isolation, and the gaps between them created friction at every stage of the patient journey.
- Nextech Cloud (clinical + PM system of record), siloed from marketing
- Salesforce holding legacy lead management with rigid workflows
- Multiple marketing, scheduling, and call tracking platforms — none connected
- Paid media across Google, Meta, and more — no closed-loop attribution
- Manufacturer loyalty programs and third-party tools running independently
- Inconsistent lead handling across 11 departments
DermPRO partnered with CAPS to build a real operating layer — connecting acquisition, conversion, retention, and revenue across seven concurrent workstreams:
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1
E-commerce foundation
Modern online store that supports skincare, packages, and membership engagement — extending the patient relationship beyond the appointment.
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2
Lead management modernization
Replaced legacy Salesforce workflows with GoHighLevel-built intake — procedure-based routing, provider-specific workflows, department-level customization. Designed for rapid iteration as the business evolves.
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3
Unified analytics (Power BI)
Consolidated data across locations, departments, and systems — service-line performance, location trends, patient behavior, and lifetime value, all in one view.
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4
Legacy system integration
Integrated Nextech Cloud via RPA + Enterprise reporting — feeding clinical data into analytics, segmentation, and automation triggers. No costly system replacement required.
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5
Retention + lifecycle automation
Behavior-based patient journeys segmented by intent: consult non-converts → re-engagement, lapsed → reactivation, tox-only → upsell to fillers/wellness, new patients → education + retention.
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6
Scheduling + call intelligence
NextPatient for streamlined online scheduling. Liine for AI-powered call tracking and outcome insights. Together: less friction from interest to appointment, better front-desk conversion.
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7
Ad analytics + closed-loop attribution
Connected paid-media performance to real outcomes — calls, appointments, procedures, revenue. Evaluating lead quality, not just lead volume. True visibility into CAC and downstream LTV.
Consistent lead handling across all departments
Faster testing of campaigns, workflows, and offers
Stronger retention from real patient data
Stronger retention from real patient data
Scalable infrastructure for continued expansion
“DermPRO has been a true partner as CAPS expanded across multiple specialties and departments. We've used them to power e-commerce, analytics, and lifecycle automation — while modernizing complex lead management workflows and connecting critical systems across our organization. Their ability to automate, test, validate, and execute with speed has made a meaningful impact on how we operate.”
Illustrative results across different practice types.
Representative outcomes from DermPRO engagements. Anonymized to protect client confidentiality. Specific numbers vary by practice. Full case studies available under NDA.
Anonymized example
A 3-location medspa reactivated 340 lapsed patients in 90 days using DermPRO's automated sequences — generating $187,000 in recovered revenue from patients who hadn't been in for over 6 months.
PMS connection
We learn your practice — providers, procedures, patient base, goals — and configure DermPRO to match your specific workflows.
AI data labeling
We run your patient database through our labeling process — cleaning, categorizing, and segmenting your data before any outreach begins.
Module configuration
Every solution you've selected is configured — sequences written, store set up, social calendar built, review templates created.
Review & approval
You review everything before it goes live — sequences, content, store, campaigns. Nothing launches without your sign-off.
Go-live & ongoing support
Platform launches with your dedicated account team monitoring performance and available for adjustments and new campaigns.
Ready to see
DermPRO in action?
Book a 20-minute demo and see how DermPRO
closes the full revenue loop for your practice.