See the revenue opportunity in your patient database.
Input your practice's numbers and see a realistic estimate of the revenue DermPRO can recover — from reactivation, lead conversion, commerce, and loyalty programs.
What better lead conversion is actually worth.
Most aesthetic practices already attract enough leads — they lose them on the way to a booked appointment. This calculator models what DermPRO's unified inbox, multi-channel response, and AI agent translate to in revenue: not just the first visit, but the full patient lifetime value.
Your inbound leads
Where the 35% lift comes from.
The conversion improvement isn't a single feature — it's the compounding effect of three changes to how leads are handled. Each lift is documented; the total is the multiplication, not the sum.
Sub-5-minute response to inbound leads has 7× higher conversion than 30+ minute response. DermPRO's AI agent + automated acknowledgment delivers this 24/7 without front-desk dependency.
SMS + email + outbound call together convert at ~1.3× a single-channel approach. DermPRO routes leads through all three simultaneously, with a voicemail backup to the practice phone.
Every lead source — web form, Instagram DM, Gravity form, PPC landing page — lands in one inbox. Eliminates the “missed on a day the front desk was slammed” leakage that loses ~5% of leads.
1.18 × 1.09 × 1.05 ≈ 1.35 — the lifts stack multiplicatively. A practice at 20% conversion becomes a practice at ~27% conversion.
What lower lapse rates are worth on injectables alone.
Injectables are the most predictable revenue line in aesthetic medicine — neurotoxins and fillers recur every 3-4 months, and patients are sticky once on cadence. This calculator models what happens when you reduce your lapse rate on that base. Same math pattern as Calculator 01: you set a baseline and an improved target, the delta is the recoverable opportunity.
Your patient base
Why injectables, and how the lapse rate moves.
Injectables are the only aesthetic revenue line predictable enough to model cleanly. Patients on neurotoxin or filler are on a biological cadence — once they fall off, the revenue stops. Reducing the lapse rate by even a few percentage points unlocks meaningful compounding revenue.
3-4 month cadence
Botox lasts ~3 months, fillers ~6-12 months. Patients who miss their window often skip the cycle entirely. Unlike one-off procedures, the recurring revenue makes lapse rates directly translate to dollars.
3rd touch wins
SMS + email + outbound call together convert at ~1.3× a single-channel approach. DermPRO routes leads through all three simultaneously, with a voicemail backup to the practice phone.
Allē · Aspire · Xperience
A lapsed patient with an expiring $200 Allē balance is the easiest call you'll ever make. DermPRO surfaces unused loyalty balances at the right cadence — the patient comes back to spend money they already have.
Practices running consistent multi-touch retention with loyalty surfacing pull their injectables lapse rate from ~30% to the 15-20% range. The 10-15 percentage points are pure recoverable revenue — patients you already have, on a service they already buy.
What refill carts do to online skincare volume.
Most aesthetic practices sell skincare once and never again. The customer leaves with a $200 bag, runs out three months later, and buys their next bottle on Amazon. DermPRO's PMS-connected refill carts pull patients back for every cycle. This calculator models what that retention loop is worth.
Your online skincare
Why refill carts beat blast campaigns.
A monthly "20% off everything" email gets opens. It rarely gets orders. Personalized refill carts — pre-filled with the exact products a patient bought before, surfaced at the right cycle — convert at multiples of the rate.
Pre-filled carts
The system knows exactly what each patient bought, what their provider recommended, and when they're likely to run out. The cart is pre-filled — the patient confirms, not configures.
Aligned to product life
A tube of retinol lasts ~90 days. SPF, ~60. The system times outreach to when product runs out — not when the practice has time for a campaign. Cadence is what creates the 3-5× repeat rate.
Sold at MAP
Aesthetic skincare brands hold MAP pricing — Amazon doesn't undercut the practice. The patient stays in your ecosystem because there's no price advantage to leaving. Refill carts simply remove the friction.
A practice with baseline 1 repeat (2 total purchases/year/customer) moving to 4 repeats (5 total/year/customer) is a 2.5× volume multiplier on the same customer base. No new acquisition cost — just refill discipline.
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DermPRO in action?
Book a 20-minute demo and see how DermPRO
closes the full revenue loop for your practice.